Standby Deposits is a security deposit alternative platform for renters and property managers. The company was in growth mode, focused on securing property partnerships and driving unit commitments for investors. I designed sales and marketing collateral, including one-sheeters, trade show banners, billboards, and resource guides, while also managing and reviewing social creative produced by junior designers. Beyond print and digital design, I worked alongside marketing specialists to optimize the Standby website, updating messaging for segmented audiences and the design system. The work supported seven integrated campaigns across the quarter, ranging from evergreen brand awareness to targeted outreach for a list of 2,500 property managers. The design challenge was balancing two distinct audiences, property managers who needed data-driven proof of ROI, and renters who needed simple, reassuring messaging, across every touchpoint from a trade show booth to a social ad to a website landing page.
