As the lead designer, my task is to refresh Core Soccer Tech's brand and improve the user journey, focusing on signups, events, and education. CORE Soccer Tech offers a unique training experience through its 360° pods, blending gaming with soccer training to maximize player development for kids 6-13. However, the site had many design system inconsistencies, outdated content, customer journey bottlenecks and roadblocks, accessibility issues, and layout and hierarchy inconsistencies. With this, I created a more comprehensive style guide, refreshed their branding assets, and developed a new site structure focused on new signups, upcoming events, and education.
