For over five years, First Western Trust has been a trusted client. I was the lead designer for this project, which involved a brand refresh and website redesign. First Western Trust needed a website to cater to the distinct needs of high-net-worth individuals, families, entrepreneurs, and business owners, offering a personal and sophisticated financial experience. My objective was to improve user engagement and optimize the new site to drive significant revenue growth while eliminating design system inconsistencies, outdated content, and layout and hierarchy inconsistencies.
