LaMar's Donuts wanted to turn National Donut Day into more than a one-day promotion, driving in-store traffic and community engagement through activations with local police, fire departments, and the Salvation Army. I joined the project from ideation through launch, owning creative execution across every touchpoint and managing junior designers on social and email content. The campaign spanned out-of-home (billboards, window clings, drive-thru posters), in-store signage, and promotional cards, including a "Share the LaMar's Donut Day Love" card to drive return visits, a limited-edition t-shirt, a six-email drip series, daily social content, and an event landing page. The visual system needed to hold up from a 48-foot billboard to a business-card-sized coupon. Consistency across 15+ unique formats was the real challenge and the part I'm most proud of.
