Xpress Technologies is a freight marketplace platform connecting carriers with personalized load recommendations. The goal was to drive platform sign-ups and logins through paid advertising across multiple channels, targeting both freight brokers and shippers. I designed all ad creative across Facebook, LinkedIn, Reddit, Google Display, and geotargeted placements. Each month brought new creative needs as the team tested messaging themes, audience segments, and platform-specific formats. The work included product-focused ads, testimonial layouts, resource/download promotions, and a city-specific display series featuring regional imagery to catch the attention of truckers in key freight locations. After launching our campaign targeting shippers, the ads achieved a click-through rate 3x higher than that of similar broker campaigns. One design challenge was adapting a single brand system to feel native across very different platforms. I built flexible templates that let the team swap messaging and imagery quickly while maintaining brand consistency across 30+ ad variations per month.
