For over 40 years, KONG has been a trusted name in pet toys. They approached me to identify gaps between their current offerings and potential growth. With an increasing interest in homemade pet food and DIY training, I proposed a refreshed brand and new website. Key initiatives for the website include KONG Kitchen, which shares healthy pet recipes, and KONG Classroom, a masterclass resource for training led by pet professionals. I created mockups and a style guide for their expanded brand identity, as well as a style guide for their video production team. For KONG’s ongoing marketing efforts, I led design for rebranding catalogs and toy and treat products.
